Showing posts with label seo tips. Show all posts
Showing posts with label seo tips. Show all posts

Wednesday, September 26, 2012

BEST SEO TIPS FOR BEGGINERS

This is the guide for the people who have a website/blog , but haven't get traffic for your site . Follow the rules one by one you website will gain high page rank within one month .


SEO is the most important thing you have to keep in mind when you start blogging. Optimizing your content and using the right keywords can bring you huge benefits and also it can make your job a lot easier and fun. SEO is very complex and it has lots of adapters, finding keywords for your content is without a doubt one of the most important things when we talk about SEO.

 List of seo techniques :

 

 

1. keyword :

2. URL submission :

3. Directory submission:

4. Social bookmarking :

5. SOCIAL SITE MARKETING :

6. ARTICLE MARKETING :

Here are list of some article submission site  

7. FORUM POSTING :

Here are list of best forum posting site


8. Comments Marketing :

9. GROUPS MARKETING

10. EMAIL MARKETING

11. After all of this submit your site to Google maps and Google business .

 

 

 

GROUPS MARKETING

GROUPS MARKETING : A group is where various people discuss various subject in a platform . There has many groups which may have thousands visitor . So for getting traffic for your site it's another approach to join this group and share your site URL by joining any discussion with them .

Some group sites are

 

http://groups.yahoo.com/

http://www.grouply.com/


http://groups.msn.com/



http://groups.google.com/

http://www.meetup.com/

http://ca.yahoo.com/

http://www.delphiforums.com/

https://www.bigtent.com

http://onlinegroups.net/

seogroup.com/

www.torontoseogroup.com/

groups.drupal.org/seo

www.pittsburghseogroup.com/



 Go this group signup first , made a account , and start to join some group and share your URL with them by submitting a article about your Site .





Comments Marketing

Comments Marketing : If you have a website and you want to shown your website to various people one method is comments marketing . in internet their has some famous blog site and article site  go their at fast . People are come here to share and gain knowledge about various subject . In those article and blog site their has a option to comment about those article/blog . If u want to show your site to various people make a comments in those article and p[ut your URL in their .

 

For example if you go ezine articles.com/go-articles.com site there has option to comments about article make a good comment about those article or valuable information put their so anyone can visit your site by following your URL .

 

 

 

 For getting huge traffic a simple way is comment marketing . Just go various site , And make a good comments of those site and put your URL at last in those comment .

Best Forum Posting Site

FORUM POSTING :

 

An online forum is an excellent platform for sharing knowledge and information online. Daily thousands of people use these forums posting comments, taking part in discussions, starting new threads of discussions on a given topic and so on. Many people also visit these online forums to post their questions and doubts on a given topic and to find solutions to their issues. Top experts in the given field also visit these forums to share their knowledge and to respond to questions posted by the other people that share the same interests. Today the use of online forum has reached far beyond its original usage and it has become one of the excellent link building platforms. 

 FOR GETTING HUGE TRAFFIC ANOTHER WAY IS TO SUBMIT YOU SIRE URL IN VARIOUS FORUM RELATED TO YOUR SITE CONTENT . 

 

YOU CAN DO IT MANUALLY AND BY SOFTWARE . FOR SOFTWARE YOU NEED TO PURCHASE IT . ASK ME FOR BEST ONE.

Here is the list of best forum site with page rank :

http://www.addthis.com/forum PR9
http://chronicle.com/forums/ PR8
http://forums.myspace.com/ PR8
http://forum.joomla.org PR8
http://forums.cpanel.net PR8
http://forum.siteground.com PR8
http://c7y-bb.phparchitect.com PR8
http://forum.meebo.com PR8
http://forums.mysql.com/ PR7
http://forums.cnet.com/ PR7
http://forums.microsoft.com/ PR7
http://www.bookforum.com PR7
http://mathforum.org/ PR7
http://forums.photobucket.com/ PR7
http://www.gardenweb.com/ PR7
http://forums.wsj.com/ PR7
http://forums.cnet.com/ PR7
http://forum.videolan.org PR7
http://www.wrensoft.com/forum PR7
http://pkp.sfu.ca/support/forum PR7
http://audacityteam.org/forum PR7
http://arch.designcommunity.com PR7
http://forum.filezilla-project.org PR7
http://www.awasu.com/forums PR7
http://forums.mozilla.or.kr PR7
http://www.claroline.net/forum PR7
http://message.snopes.com PR7
http://www.softcatala.org/forum PR7
http://forum.claroline.net PR7
http://forum.wordreference.com PR7
http://forums.mozillazine.org PR7
http://forums.spry.com PR7
http://www.fckeditor.net/forums PR7
http://www.000webhost.com/forum PR7
http://flashpanoramas.com/forum PR7
http://www.hostmonsterforum.com PR7
http://forum.visagesoft.com PR7
http://forum.maxthon.com PR7
http://gallery.menalto.com/forum PR7
http://forum.filezilla-project.org PR7
http://forum.videolan.org PR7
http://forum.wordreference.com PR7
http://www.accessifyforum.com/ PR7
http://forum.developers.facebook.com/ PR7
http://www.sitepoint.com/forums/ PR6
http://w3seo.org/ PR6
http://forums.feedburner.com/ PR6
http://forums.delphiforums.com PR6
http://forums.amd.com/ PR6
http://forums.oracle.com/forums PR6
http://forums.gentoo.org/ PR6
http://forum.skype.com PR6
http://bbpress.org/forums/ PR6
http://forums.metacafe.com/ PR6
http://guru-forum.net PR6
http://kinder.univie.ac.at/forum PR6
http://forum.whatismyip.com PR6
http://forums.foruminternet.org PR6
http://forums.phpbb-fr.com PR6
http://forums.searchenginewatch.com PR6
http://www.careerbuilderforums.com PR6
http://www.iggsoftware.com/forums PR6
http://forums.yourkit.com PR6
http://antionline.com PR6
http://forum.wordpress-deutschland.org PR6
http://sb.xrea.com PR6
http://forums.omnigroup.com PR6
http://www.antionline.com PR6
http://forums.allaboutjazz.com PR6
http://sends.hqu.edu.cn/bbs PR6
http://www.portugal-info.net/forum PR6
http://boards.core77.com PR6
http://www.city-data.com/forum PR6
http://www.ozzu.com PR6
http://www.forum.uni-hannover.de PR6
http://www.chinalanguage.com/forums PR6
http://www.textkit.com/greek-latin-forum PR6
http://forums.naseej.com PR6
http://ubuntuforums.org PR6
http://www.freewebsitetemplates.com/forum PR6
http://www.ddth.com PR6
http://www.alice.org/community PR6
http://forum.boxee.tv PR6
http://forum.springframework.org PR6
http://forums.foxitsoftware.com PR6
http://www.baltimoresun2.com/talk PR6
http://www.idpf.org/forums PR6
http://www.cmsimpleforum.com PR6
http://www.htmlvalidator.com/CSEForum PR6
http://forum.parallels.com PR6
http://fhq.forumer.com PR6
http://www.forum.onlineconversion.com PR6
http://www.svetovalnica.com/klepetalnica PR6
http://forums.futura-sciences.com PR6
http://www.nhse.org PR6
http://forum.ertonline.gr/deytero PR6
http://forums.macosxhints.com PR6
http://forum.isilo.com PR6
http://www.kirupa.com/forum PR6
http://icl.cs.utk.edu/lapack-forum PR6
http://www.unla.edu.ar/foropfp PR6
http://www.archiveforum.tv PR6
http://aumha.net PR6
http://www.brooklynian.com PR6
http://germanforum.cri.cn PR6
http://www.online-literature.com/forums PR6
http://kirupa.com/forum PR6
http://forums.lablit.com PR6
http://discuss.infidels.org PR6
http://www.sitepoint.com/forums PR6
http://wysiwygwebbuilder.com/forum PR6
http://www.sosmath.com/CBB PR6
http://forums.careerbuilder.com PR6
http://www.gamecareerguide.com/forums PR6
http://3d.designcommunity.com PR6
http://forum.framasoft.org PR6
http://portugal-info.net/forum PR6
http://www.skyscrapercity.com PR6
http://www.inkscapeforum.com PR6
http://www.cvtips.com/career_advice_forum PR6
http://www.skepticforum.com PR6
http://foxitsoftware.com/bbs PR6
http://forum.onlineconversion.com PR6
http://www.phinished.org PR6
http://forum.qarbon.com PR6
http://forum.freeforums.org PR6
http://forums.debian.net PR6
http://www.milonic.com/forum PR6
http://forums.xkcd.com PR6
http://forums.techsmith.com PR6
http://www.testfreaks.com/forum PR6
http://www.foxitsoftware.com/bbs PR6
http://forum.phpwcms.org PR6
http://forum.qgis.org PR6
http://user.services.openoffice.org/en/forum PR6
http://www.ergonomics.org.uk PR6
http://www.shatters.net/forum PR6
http://suprbay.org PR6
http://www.emaildiscussions.com PR6
http://forum.statcounter.com/vb PR6
http://phpwsforums.com PR6
http://www.envirolink.org/forum PR6
http://www.askaboutmoney.com PR6
http://forum.werk.nl PR6
http://www.prezzatech.com/community PR6
http://forums.hostgator.com PR6
http://forums.m-audio.com PR6
http://flybase.org/forums PR6
http://forums.miranda-im.org PR6
http://openebook.org/forums PR6
http://www.podcastalley.com/forum PR6
http://forum.undernet.org PR6
http://phpicalendar.net/forums PR6
http://foro.comunidadjoomla.org PR6
http://www.joomlaportal.de PR6
http://forums.caspio.com PR6
http://talk.baltimoresun.com PR6
http://www.openebook.org/forums PR6
http://forum.ovh.com PR6
http://www.wysiwygwebbuilder.com/forum PR6
http://www.thunderbird-mail.de/forum PR6
http://forum.opencube.com PR6
http://forum.yoono.com/forum PR6
http://djvu.org/forum/phpbb PR6
http://forum.german-business-portal.info PR6
http://www.booklookerforum.de PR6
http://bbs.sends.cc PR6
http://www.forumosa.com/taiwan PR6
http://www.apachefriends.org/ PR6
http://www.blackberryforums.com PR6
http://forum.corecodec.com PR6
http://forums.mtbr.com PR6
http://forums.powweb.com PR6
http://www.novosti-kosmonavtiki.ru/phpBB2 PR6
http://www.vbforums.com PR6
http://forum.teamphotoshop.com PR6
http://forum.tmj.org PR6
http://www.englishpage.com/forums PR6
http://www.gimpforum.de PR6
http://www.bautforum.com PR6
http://www.gotoandlearnforum.com PR6
http://www.teach-nology.com/forum PR6
http://www.politische-bildung-brandenburg.de/forum PR6
http://www.karriarguiden.se/forum PR6
http://forum.ertonline.gr/ertonline PR6
http://www.forum.wosp.org.pl PR6
http://forum.realitatea.net PR6



Here is the list of best govt. forum site :  . EDU , GOV. forum site is very much useful to get huge Traffic and qualified Back-link 


You should submit your link URL to those forum which is related with your content . For example if your content is about books you should submit your URL to forums of book Site .


For any further question ask me , ask me also about software use to submit your Forum .






BEST 100 ARTICLE MARKETING SITE

6. ARTICLE MARKETING :

Article submission is just like guest blogging, where you write a article on a topic and then publish it in a article submission website. What you get in return is a quality back-link in author resource box or author bio.It's  a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business.  Write some article about your topics and submit it various article submit sites . Here are list of some article submitting site . Don't forget to put your site URL in those article .

Here is the list of top article site :

1. www.ehow.com

2. www.squidoo.com

3. www.ezinearticles.com

4. Hubpages.com

5. examiner.com

6. go articles.com

7. buzzel.com

8. gathers.com

9. ideamarketers.com

10. ezinemark.com

11. helium .com

12. amazines.com

13. aricledashboard.com

14 . www.seoarticles4u.com

15 . www.workathomearticles.net

16 . www.articlebin.com

17 . www.article-content-king.com 

 18. www.articlesbeyondbetter.com 

 19 .www.article-spot.com

 20. www.articleson.com 

 21. www.articleworld.net

 22. www.articlealley.com 

 23. www.articlebiz.com

 24 . www.articleclick.com

 25 . www.webpronews.com


 


























Tuesday, September 25, 2012

SOCIAL SITE MARKETING

5.SOCIAL SITE MARKETING :

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.

 

OPEN ACCOUNT IN FACEBOOK , TWITTER , MYSPACE , YOUTUBE , LINKEDIN , WIKIPEDIA , YELP , HI5 , INSTAGRAM , FRIEND-FINDER

Get friendship with people make groups and share your blog/website with them . you can get 10000 thousand of traffic everyday from this site if you do it properly .

HIGH PAYING BEST ADSENSE KEYWORD

1. keyword : Even though keywords are very important, not many people know how to find best combination in order to get best results. The keywords research is very important for PPC campaings too and that means lots of money can easily be earned by doing a good keyword research.

 

 choose keyword(about which subject you want to be write in blog/website) for your site from here https://adwords.google.com/o/KeywordTool

 Open it , and than sing up with your existing gmail account .

Write in "word/phrase option . write any word . in left side you will see match Type option . click into exact block . in below you will see some results for every specific keywords . you will also see CPC in right side .

Now , choose the keyword if it has 5000+ monthly local search and 10000+ global searches .

 

SOME BEST KEYWORD :

1. INSURANCE .

2. BANK 

3. LAWYER

4. ELECTRICITY/GAS

5. MOTGAGE

6. ATTORNEY

7. LOANS

8. DONATE

9. CLAIM 

10. RECOVERY

11.SOFTWEAR

12. DEGREE

13. CREDIT

14. CAR

15. FOREX

16. TREATMENT

17. TRADING

18. TRANSFER

19. MESOTHELIOMA

20. SEO

21. SOFTWARE MARKETING

22. PATENTS

23. WHITE PAGES

24. TECHNOLOGY

25. AFFILIATE PROGRAM 

Ask me for more best keyword for today's world .

BEST FORUM SITE LIST

  1. virginia.edu
  2. ocf.berkeley.edu
  3. forums.gdc.wpi.edu
  4. tecto.gps.caltech.edu
  5. library.cshl.edu
  6. studentaffairs.gatech.edu
  7. ceprap.ucdavis.edu
  8. forums.saa.edu
  9. bioimagesuite.research.yale.edu
  10. forum.aq.edu.ph
  11. 1gighost.com
  12. dcgi.com
  13. hosta.com
  14. dacc.net"
  15. winmobile.com
  16. avbcode.com
  17. absolutedesigner.com
  18. abxzone.com
  19. acapella.harmony-central.com
  20. acegames.us
  21. acidstudioz.com
  22. acorndomains.co.uk"
  23. activegaming.net"
  24. addictedtogaming.com
  25. adminfusion.com
  26. adobechat.com
  27. affiliate-talk.com
  28. afterwarp.net"
  29. ahfb.com
  30. airlinefan.com
  31. akamarketing.com
  32. allrpg.com
  33. alpha.websmart.ro
  34. amaterasu.forumwise.com
  35. amitbhawani.com
  36. anelectron.com
  37. animemist.com
  38. animenation.net"
  39. animenext.org"
  40. antsmarching.org"
  41. aoaforums.com
  42. apacheforum.com
  43. appletvbbs.com
  44. appleusers.net"
  45. aqua-computer-systeme.de
  46. aqua-soft.org"
  47. arizonasportsfans.com
  48. armleg.com
  49. arsegaming.com
  50. ataricommunity.com
  51. attacker.net"
  52. audentio.com
  53. audiomastersforum.net"
  54. aus-gaming.com
  55. aussie-nintendo.com
  56. austech.info
  57. australianwebmaster.com
  58. automatiseringsforum.nl
  59. avsforum.com
  60. awp-tech.com
  61. awug.dk
  62. babooforum.com".br
  63. backspace.bz
  64. bakerradio.com
  65. basicmatrix.com
  66. battleforce.co.uk"
  67. battleforums.com
  68. bbdimension.com
  69. beastcomputers.co.uk"
  70. beepworld.de
  71. benchmarkreviews.com
  72. benchtec.co.uk"
  73. bevyhost.com
  74. bgalan.com
  75. binarytechzone.com
  76. bitbenderforums.com
  77. blackberryforums.com
  78. bleepd.com
  79. bleepingcomputer.com
  80. blenderartists.org"
  81. blinkster.de
  82. blizzlink.com
  83. bloggingcafe.net"
  84. blogring.net"
  85. bluepearl-design.com
  86. bmx-forum.com
  87. board.folders.com
  88. board.flashkit.com
  89. board.gulli.com
  90. boardreader.com
  91. boards.ie
  92. boards.slackercentral.com
  93. boardsie.com
  94. bonafidereviews.com
  95. boredboard.net"
  96. bpgaming.com
  97. bratz-designs.net"
  98. http://www.maxforums.org"
  99. british-genealogy.com
  100. broadbandforum.in
  101. browsehosts.com
  102. bsdforums.org
  103. budgethost.ca
  104. burningissues.net
  105. bushfly.net"
  106. cableforum.co.uk
  107. cad-forums.com
  108. cadtutor.net"
  109. calaisturbo.com.au
  110. calmchaosforum.org"
  111. camcorderanswers.com
  112. cameraforum.com
  113. cancerhost.com
  114. catocom.com
  115. cctvcore.co.uk
  116. ceowebsites.com
  117. certifiedgeek.net
  118. cgalliance.org
  119. cgshock.com
  120. ch-hangar.com
  121. chaos-gamerz.com
  122. chatevo.com
  123. chattershop.com
  124. chevna.com
  125. cinvin.com
  126. clan-uocuk.co.uk
  127. clasione.proboards.com
  128. climb-x.com
  129. cloudywizzard.com
  130. club.cdfreaks.com
  131. clubhabboforum.net
  132. cmforums.net"
  133. codecomments.com
  134. codeketchup.com
  135. codenewbie.com
  136. coderelated.com
  137. codingforums.com
  138. community.plus.net
  139. community.tuliptools.com
  140. community.ultragameplayers.com
  141. community.xploit.co.za
  142. comp-experts.com
  143. computalk.net"
  144. computeforum.com
  145. computer-forums.net"
  146. computer-tech-support-usa.com
  147. computerandvideogames.com
  148. computerforums.org
  149. computerhaven.info
  150. computerhope.com
  151. computerhq.com
  152. computervitals.com
  153. congalineforum.com
  154. connectedinternet.co.uk
  155. consolecity.com
  156. corvushosting.com
  157. cosmic-dreams.net"
  158. cpanelplanet.com
  159. cpgaming.com
  160. cpud.com
  161. cpug.org
  162. createblog.com
  163. creativeinbox.com
  164. crysis-online.com
  165. ctd-racing.com
  166. custom-pc-gaming.co.uk
  167. cyber-mag.com
  168. cyberscoreforums.com
  169. d-a-l.com
  170. ddamnation.com
  171. dangerden.com
  172. daniweb.com
  173. danksquad-inc.org
  174. darkkingcobra.forumwise.com
  175. darksat.x.net"
  176. dashcoders.com
  177. datalk.com
  178. davisforum.myfreeforum.org"
  179. dcemu.co.uk"
  180. dcresource.com
  181. ddboard.com
  182. debiantutorials.org
  183. desiboard.us
  184. designcontest.net
  185. desktoppublishingforum.com
  186. destructiongaming.com
  187. destructiveminds.com
  188. devboxforums.com
  189. developtheweb.org
  190. devhunters.com
  191. deviantforums.com
  192. devlobby.com
  193. devotedfansnetwork.com
  194. devproforums.com
  195. devtrader.com
  196. digital-deception.net
  197. digitalehulp.com
  198. digitalspy.co.uk
  199. digitpress.com
  200. dinkoman.servertalk.in
  201. directoryjunction.com
  202. discussions.hardwarecentral.com
  203. discussions.virtualdr.com
  204. discussweb.com
  205. diy-street.com
  206. dncforums.com
  207. dollytech.com
  208. domainforums.com
  209. domainnameforum.com
  210. domainnameforums.com
  211. domainnamesforum.net"
  212. domainpeeps.com
  213. dove.com
  214. drillerdeals.com
  215. driverheaven.net"
  216. dspc.myfreeforum.org"
  217. duxcw.com
  218. dxdforum.com
  219. dzgforum.com
  220. e-topic.com
  221. easy-tek.com
  222. ebusinesscenter.net"
  223. ecommercetalk.com
  224. edmw.sg
  225. edrum.info
  226. eeeplace.com
  227. ehabbo.net"
  228. eliteforums.info
  229. emiratesmac.com
  230. emulatorworld.com
  231. emutalk.net"
  232. endrev.net"
  233. engineerforum.net"
  234. epalonhosting.com
  235. errorforum.com
  236. eukhost.com
  237. eurofasthost.com
  238. ewebtalk.com
  239. examnotes.net"
  240. excelforum.com
  241. eyereply.com
  242. farsa.gr
  243. fastlanehw.com
  244. fbdev.org"
  245. feedthegeeks.com
  246. fexboards.com
  247. ffnet.net"
  248. filemakertoday.com
  249. filesharingtalk.com
  250. filext.com
  251. finalpc.com
  252. flamehaus.com
  253. fnode.com
  254. focusu.com
  255. foro.noticiasd.com
  256. foro.uptodown.com
  257. forum-addict.com
  258. forum-search.com
  259. forum.abit-usa.com
  260. forum.aeoncube.com
  261. forum.authorityblogger.com
  262. forum.avast.com
  263. forum.beyondd.com
  264. forum.branzone.com
  265. forum.cgiscript.net"
  266. forum.chip.com".my
  267. forum.codecall.net"
  268. forum.com"putergames.ro
  269. forum.com"puteridee.nl
  270. forum.com"putertotaal.nl
  271. forum.deviantart.com
  272. forum.digital-digest.com
  273. forum.doteasy.com
  274. forum.ebaumsworld.com
  275. forum.gamesoul.com
  276. forum.geizhals.at
  277. forum.gsplayers.com
  278. forum.gtspirit.com
  279. forum.hardware.fr
  280. forum.hostultra.com
  281. forum.howdesign.com
  282. forum.interactiveonline.com
  283. forum.kahuki.com
  284. forum.kcomputerzone.ca
  285. forum.kitz.co.uk"
  286. forum.live-developers.org"
  287. forum.modcentral.us
  288. forum.mrwebmaster.it
  289. forum.msi.com".tw
  290. forum.net"worktechs.com
  291. forum.nexthardware.com
  292. forum.notebookreview.com
  293. forum.optical-edge.net"
  294. forum.osnn.net"
  295. forum.overhauledpc.com
  296. forum.pcmech.com
  297. forum.seophd.com
  298. forum.sewelldirect.com
  299. forum.sharevirus.com
  300. forum.simplemachines.it
  301. forum.smokinglinux.com
  302. forum.socomcity.net"
  303. forum.softpedia.com
  304. forum.sydneyirc.com
  305. forum.sysadmins.ru
  306. forum.tech-buzz.net"
  307. forum.thedczone.com
  308. forum.treweeke.com
  309. forum.tufat.com
  310. forum.twistedgfx.net"
  311. forum.unlimitedmb.com
  312. forum.venturenames.com
  313. forum.videohelp.com
  314. forum.webhostingreview.ca
  315. forum.weblamp.net"
  316. forum.whmcs.com
  317. forum.windows.free.fr
  318. forum.worldstart.com
  319. forum.xboxic.com
  320. forum.xnepali.com
  321. forum.xzorbix.com
  322. forum.yaxay.com
  323. forum.zapmicro.com
  324. forum.zgeek.com
  325. forumerbase.com
  326. www.flytomars.com

Monday, September 24, 2012

Best SEO Tips & Techniques

WANT TO GET HIGH RANK IN SEARCH ENGINE MARKET ? WANT TO GET HUGE TRAFFIC FOR YOUR SITE ? FOLLOW THE RULES STRICTLY ----


1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great web resources (like Search Engine Land) and several terrific books you can read. (Yes, actual printed books!) See our What Is SEO page for a variety of articles, books and resources.
5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.
8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such asyourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
10. Open up a PPC account. Whether it’s Google’s AdWords, Microsoft adCenter or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.Related bonus tip: You can ignore the Keywords meta tag, as no major search engine today supports it.
12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.
15. Build links intelligently. Begin with foundational links like trusted directories. (Yahoo andDMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it.) Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area — the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, too. Create great content on a consistent basis and use social media to build awareness and links. (A blog is great for this; see below.)
16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, useblog.yourdomain.com.
18. Use social media marketing wisely. If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Quora and/or Yahoo Answers to position yourself as an expert in your industry. Any business should also be looking to make use of Twitter and Facebook, as social information and signals from these are being used as part of search engine rankings for Google and Bing. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.
19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.
20. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.