Best SEO Practices For 2012 :As I mentioned before, the best SEO Practices have not really changed that much, as the most important ranking factors pretty much remained unchanged. At its basics, you need to know that there are only two essential elements for good SEO, on-page and off-page. On-page SEO are those that you as a publisher/webmaster can control directly, while off-page SEO essentially relies on user behavior, social engagements, visitors, and other publishers, although there are some cases where you too can control part of it.
Now and understandably, you might be a complete newbie to this whole SEO thing. If that is the case, I strongly suggests you to read the following, before anything else. While these material may have been published for a while now (not entirely – new updates included), they all provide a lot of information that are valuable. It will definitely introduce you to the basic concepts of content optimization for search engines and a bit more.
On-Page SEO Ranking Factors and Important Elements :Essentially, you will need to address the following – Content, Code and Site Architecture. Let’s put aside the need for quality content as that is the only one that is a given.
Best On-Page SEO Practices For…Quality content is really what you should aim for, as this is what it takes to enhance or improve users experience. I won’t be discussing posting frequency as it depends a lot on your topic or niche and how often you can generate good content. If you ask me, it is way better to post a great article 2 –3 times a week than shooting for useless and low quality daily content. That won’t cut it. You should know however that search engines, and in particular Google, is now looking for “fresh” content. Obviously, if you are talking about something that is “hot” or trending , the more updated the information is, the better. Otherwise, find a frequency that suits you best and stick to it.
Now, you may be asking what is quality content? Oh boy, we can stay here forever, but to keep this short, anything that can be helpful and enhanced peoples lives or experience is what quality is all about. Do not refrain yourself to just writing “text” posts. You can make use of all content creation methods such as Videos, Infographics, Videographics, Images or a combination of all. You can even be a great content curator, if you know how to do it properly, and having a hard time to self-create content. Read the “Quality Guidelines” as outlined in this article and you will know what it takes to have a quality website.
This is nothing more than the language that you use to generate “signals” for search engines bots. Content creation is geared for your readers, visitors and users in general, while the “code” is the part where you optimize your site and content for search engines. This is where you put in practice the proper use of words (known as keywords) in your title, description and body of your posts (no keyword stuffing please). Proper use of words here means that you are using the most relevant keywords that best describe your site or a specific posts. Words are important for your SEO campaign and while it is not “everything”, it is a very important piece of the puzzle. On a later stage (hopefully next week), I will provide the best SEO tools (and best SEO plugins), that you can use to assist you in optimizing your content, among other things. Watch out for that?